Internet Marketing Series
You will receive 5.5 credits (CE) upon completion of this course.
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Course Description
Course Outline
Your E-Business
Time: 4.0 hour(s)
Summary:
This course provides an introduction to e-commerce and how it relates to a user''s company.
Objectives:
* Describe the impact of e-commerce.
* Build a technology strategy.
* Define the technical standards for an organization.
* Implement an e-commerce model for a company.
Topics:
* E-Commerce and Your Company
* Future Directions
* Where You Are and Where You're Going
* Building Resources
* Marketing and Management
Getting Started
Time: 3.0 hour(s)
Summary:
This course explains what users need to start converting their companies into e-businesses.
Objectives:
* Identify the advantages of converting to an e-business.
* Establish a domain.
* Generate traffic for a web site.
Topics:
* Benefits of E-Commerce
* Defining E-Commerce
* Your Domain
* Internet Mechanics
* Initial Operation Issues
Influences on E-Commerce
Time: 3.0 hour(s)
Summary:
This course provides an introduction to Internet stock and the influences that drive up stock value.
Objectives:
* Identify the factors that influence the future direction of e-commerce.
* Recognize the factors that determine Internet stock prices.
* Explain the concept of critical mass.
* Build a Web presence.
* Design a plan for issuing stock for an e-business.
Topics:
* Moving E-Business Forward
* Internet Stock
* Increasing Stock Value
* Building a Presence
* Approaching the Market
Killer Apps
Time: 4.0 hour(s)
Summary:
This course provides an introduction to killer apps and the twelve steps needed to create them for a company.
Objectives:
* Define killer app.
* List Downes and Mui's twelve rules to building a killer app.
* Identify potential problems when creating a killer app.
Topics:
* What Are Killer Apps?
* Rules for Building Killer Apps
* The Rest of the Rules
* Land Mines to Avoid
* Other Potential Problems
* Protecting Yourself: An Action Plan
More Information
| Language | English |
| Course Length | 55.00 hours |
| Duration of Access | 12 months |
| Continuing Education Credits | 5.5 |
| Instructor | Self Study |
| Vendor | Webucator (Read more about Webucator accreditation.) |
| Course Certification | Certificate of Completion |
| Prerequisites/Audience | This series is for anyone who is interested in creating a new e-business. |
| Requirements/Materials Included | Technical Requirements: |