The eLearning Center for Gatlin Education Services

This course provides an introduction to eBusiness - business that takes place online. Online business is increasingly important in our networked world of global transactions and global competition. This course will examine four major topic areas:

(1) Design and Build of Online Business Website
(2) Developing Marketing and Customer Service Plans
(3) Creating a comprehensive Business Plan
(4) Creating a detailed eBusiness Design and Implementation Project Plan

The Internet is changing the way companies do business. This course will provide an introduction to the basics of electronic business and includes project planning, as well as marketing, customer service and business plan development. . The course focuses on how eBusiness is carried out, including marketing, web design, and electronic retailing, as well as the advantages and disadvantages of this form of commerce, the infrastructures in place to support this type of electronic business, and the global economy within which it takes place. Other topics include an overview and understanding of:

• Pros & Cons of Starting an Online Business
• Search Engines, Shopping Bots
• Marketing, Traffic Reports, Ratings
• Website Design and Build
• Customer Service
• Integrity, Mission, Values
• Financing
• Market Research
• Business Structure
• Employees, Benefits & Policies
• Computers, Software, Hardware
• Business Insurance
• Bookkeeping, Financial Statements
• Taxes
• Inventory

Upon registering, you are given an initial six months to complete the program. Should you need more time, you may request a 6-month extension at no additional charge.

Course Objectives

Upon completion of the e-Business course students should be able to:

1. Understand the concepts and terminology related to e-Business, such as retailing, marketing and infrastructures
2. Describe at least 10 actions required to start an online business
3. Identify the business hardware, software and other equipment needs for an online business
4. Know how to choose a web host and design tool for website creation
5. Identify successful electronic products and services
6. Know how to identify a target audience for e-Business products and services
7. Understand the steps required for marketing an e-Business product or service
8. Identify the accounting, privacy and security processes that are needed to protect an online business
9. Understand the potential pitfalls of online retailing and how to avoid them
10. Create a marketing plan
11. Create a Mission and Values statement
12. Complete a comprehensive Business Plan
13. Create a comprehensive Project Plan

1. Introduction
   • Your E-Business Implementation Roadmap.
   • Action 1: Understand business.
   • Action 2: Select the activities for eBusiness.
   • Action 3: Assess eBusiness trends and competition.
   • Action 4: Set technology direction for eBusiness.
   • Action 5: Collect information for eBusiness.
   • Action 6: Analyze information for eBusiness.
2. New eBusiness Transactions and Workflow Definitions
   • Action 8: Define and measure eBusiness success.
   • Action 9: Develop eBusiness implementation strategy.
   • Action 10: Perform eBusiness marketing activities.
   • Action 11: Plan eBusiness implementation.
   • Action 12: Execute eBusiness implementation.
   • Action 13: Follow up after eBusiness implementation.
3. eBusiness Implementation and Operations Outsourcing
4. Specific eBusiness Implementation Issues